Is your marketing giving you the return expected? How To Run Effective Marketing campaigns with leading expert Jake Mason

Transcript From Live Show

Adrian Peck:
Would you like your website to be more effective? Good afternoon, and welcome once again to Love Your Business TV. I am Adrian Peck, I am the host of Love Your Business TV. I’m also the founder of Better Never Stops. We deliver business advice and coaching programs to entrepreneurs and business owners across the UK, helping them feeling more fulfilled, more rewarded, and certainly have more fun in their businesses.
Adrian Peck:
I’m really passionate about helping the UK’s business owners and entrepreneurs to get the most out of their businesses. Every week I do this live broadcast to Facebook and YouTube to hopefully give you lots of free advice and tips so you can improve your business and you can make all that hard work so much more worthwhile. I’m also the author of How To Fall Back In Love With Your Business: The Entrepreneur’s Guide To Rediscovering Your Mojo And Enjoying Everyday By Living Your Dream.
Adrian Peck:
Now, if you want to catch up on any previous episodes, we stream this live on Facebook and YouTube. We also turn it into a podcast and it goes onto Spotify, Apple, and Google so you can catch up on all the previous episodes there. If you want to reach out to me, please do. I love the feedback you’ll be giving me. It’s [email protected]. You can get back to me any time and just reach out to me. If you’ve got any questions today that we’re going to covering, then please just drop them in the message bar as well and we can cover off any questions there.
Adrian Peck:
So I’m going to move on today. I’m really, really excited today. We’ve got Jake Mason’s joined us today. I will just get him on screen actually, because he’s disappeared. He should come on here. Welcome Jason.
Jake Mason:
Hello.
Adrian Peck:
Jake even. Got your name wrong, that’s really embarrassing.
Jake Mason:
Great start, great start.
Adrian Peck:
Deary me. Good afternoon to Jake Mason. Jake is somebody I’ve known now for about a year. I’m going to let him introduce himself, but if I just dropped in the word, Netflix and B&Q, hopefully you’ll be a little bit excited by him. Let’s just make you a bit bigger there, Jake. So please introduce yourself, Jake.
Jake Mason:
Hi, I am not Jason, I am Jake. Very easy mistake to make. It’s actually been made my entire career. Having the name Jake Mason very quickly at a scan of an email, it looks like Jason, so I will respond to Jason, I respond to Jake, call me what you like.
Jake Mason:
Thank you for that kind intro, Adrian. I should have used another name there for you, but unfortunately I’m not quite that quick. Thanks for that kind intro. As Adrian says, I’m Jake Mason, I run a marketing agency, digital marketing agency called Incaloop. My background is in big media agencies. I led the digital marketing strategy for Netflix and worked on large clients like B&Q and Nintendo, amongst others.
Jake Mason:
Ultimately, I help businesses to navigate the minds of their consumers and figure out how to create digital marketing that takes someone from unaware of your brand, unaware of your product, all the way through to acquiring them as a customer, retaining them, and upsell and beyond. That’s me and that’s what I do. Hopefully that all makes sense.
Adrian Peck:
Fantastic. As always, Jake has undersold himself. I’ve known Jake for over a year now and one of the things that’s always struck me with Jake is the amount of the detail he knows. It’s not about digital marketing, it’s about actually customer engagement and he’s extremely good at it. I’m really pleased that he’s joined us today to go through this.
Adrian Peck:
Just to keep you up to speed, Jake, really, we’ve been running this series. I put out a survey to a whole bunch of people on my email addresses and on social media, and got some feedback in terms of what their big challenge was at the moment. One big challenge was around sales and lead generation, so we’ve been running these series of these programs and this is the last one on it. What we’re going to cover today really is about how to run effective marketing.
Adrian Peck:
What we’ve done previously is we covered off a focus on lead generation, so about lead generation channels. We covered off what those channels were, how you use them. Then we looked at turning leads into sales and Mike Killen joined us for that one. Then last week I’d done some stuff around asking for the order and how you close business.
Adrian Peck:
The last couple of ones, and I want to jump back because it’s something we’ve done on the 26th of May and I had some questions that came out of that, which is what I’m going to fire at Jake today and really put him on the spot. But we looked on program on the 26th of May around lead generation channels. We kind of covered off what was channels. We then looked at what some common mistakes are around why they’re not really effective, about not using enough and having that match. Then I left you with some actions, which was around making sure you’ve got the right target market, knowing where they look and find, and then doing this market channels.
Adrian Peck:
So what I want to move on today and the reason I’ve got Jake here is to then look at how we then make them effective. I’ve got three quite powerful questions, hopefully that we’re going to really stretch Jake and get our value out of him this afternoon. The first one really is we’ve got a website, which we’ve spent a ton of time putting together, but it doesn’t generate any business, what have we done wrong? This is quite typical question I hear from lots of business owners, so what’s your advice on that, Jake?
Jake Mason:
Yeah, it’s a great question and I hear it all the time as well. Ultimately, the answer is often that the website has been built as a brochure and has been built to sell the product, and it’s not been built in the way that you would normally talk to a customer. If you’re talking to a customer, if you’re talking to a potential customer and doing a pitch, whether your business to business or whether you’re business to consumer, it doesn’t really matter. If you were selling your product or your service, you would introduce yourself, you’d say who you are and then you would go on to say what you do, and you’d talk about your service a little. But before you actually went into pitching it, you’d ask them some questions and you ask them who they are and where they live and how much they earn or whatever the relevant questions are to your specific sector.
Jake Mason:
On the back of that, you’re getting valuable information that enables you to position your product in a way that positions it based on the challenges that they’re facing and their unique circumstances. Ultimately that enables you to pitch your product and your service far more effectively than you would be able to if you just went, “Hey, here’s a brochure. Do you want this or not?” Because nine times out of 10, the answer is going to be no, but if you sit down with someone and understand their circumstances and go, “Well my product, my service can assist you with this challenge with X or with Y challenge, you’re much more likely to get the outcome you want.”
Jake Mason:
Often the website just hasn’t been designed like that and that makes a lot of sense because websites have for years been treated like brochures, like digital shop fronts, but not the actual shop inside because when you step in a shop, you often speak to a sales representative and they ask questions and they sell to you. It makes the sales process a lot better and a lot more collaborative.
Jake Mason:
So often getting someone to a website is tricky and we might come onto that in a second, but if you’ve spent a lot of money on the website and you’re not generating any business, it may very well be because you’re asking your customers to take a step that they’re not actually yet willing to take. You first need to figure out whether the people that are coming to your website are the right people. How long are they spending on your site? Are they engaged? Are they going to lots of different pages? Do you think they’re actually ready to take the action you’re asking them to take?
Jake Mason:
Then the second thing is the action you’re asking them to take. What are you actually getting them to do? What are you asking them to do? Often it’s, here’s what we do and here’s a contact form, or here are all our products, buy them. Typically, a lot of the time and a lot of the time when we come up against this query, it’s because the website is asking someone to take an action that they’re not yet warmed up enough to take. They’re not yet invested enough in your product, in your service. They don’t know you enough. They haven’t seen testimonials. Often that’s the case, either number one, you’ve driven them to the website too early and you haven’t warmed them up with marketing to get them ready to actually take the action or the action you’re asking them to take is too heavy. It’s too kind of heavy footed.
Jake Mason:
So for example, you might be asking them to purchase when actually what they want is to see a product demonstration, or you might be asking them to get in contact with you when actually what they want is they want a bit more information. They want to see that you’re an authority in your space. So often you can do this from a business to business perspective. If you do most of your business on Zoom calls or on face to face, and you need a face to face consultation, what you want is a lead and obviously a contact form can be a way of generating leads, but typically people hate filling out contact forms because what they’re going to get at the end of it? They’re going to get a sales phone call.
Adrian Peck:
One of the common problems you’re coming across then is actually that you’re throwing up a brochure website that actually doesn’t necessarily ask questions or have that engagement, so that’s kind of the first bit I’m getting from that. Then the second part then is actually how you’re then asking that kind of call to action.
Jake Mason:
Yeah. It’s audience, and what you’re asking them to do. Think about who you’re reaching, how you’re getting them to the website and then what you’re asking them to do on the back of coming to the website. If you’re, for example, reaching someone who has just become aware of you and your business, and you’re asking them to take an action and you’re asking them to get in touch with you, the chances are they’re not going to do it unless there’s a really compelling reason to do it.
Jake Mason:
If you’ve been speaking to that person for six months and they know who you are and they see you as an authority within your space, if you then ask them to do something they’re much more inclined to take that action even if the value to them is a lower, because they know you, they know what you do, and they see you as very high value. Therefore they’re more inclined to engage with you. So all these things need to be considered and each individual business will need a different way of approaching this, whether you’re business to business, whether your business to consumer, and what you sell.
Jake Mason:
Typically the higher the value of the sell, higher the value of the product, the softer touch you want to take in the beginning. You want to give something away for free and you want to give something pretty high value away for free to encourage someone to get in touch with you when they’ve come to your website. Otherwise, they’re very unlikely to take that action. If it’s a very low value product, so if you’re asking someone to part with £10, £50, £100, yeah then perhaps you can ask them.
Adrian Peck:
It’s pretty low risk then, isn’t it?
Jake Mason:
It’s low risk, and it’s more about a kind of spur of the moment sale. Yes, you don’t necessarily need to do as much warming of people, but still, it certainly helps to warm your audience up before they come to your site.
Adrian Peck:
Okay, so that brings me on to the next question then is, again, when I touched on the show back on the 26th of May, I looked at some of the channels and I’ve spoken about pay-per-click and the fact that it’s not just the point of having a website, you need to try and get some traffic to it. So we want to do some page click advertising, but where do we start? What’s your advice on that?
Jake Mason:
Yeah, so in order to think about any advertising, any paid for marketing, you need to first understand your consumers, your customers, your potential customers. The best way we find to package this up and understand it is something called the consumer DNA model. The consumer DNA model is a way of understanding how people are made aware of your business and then the stages they go through in order to get ready to purchase.
Jake Mason:
So the D in the DNA stands for drive awareness, and that’s the role of your business at that stage. The N stands for nurture prospects. Again, that’s the role of your business at that stage. Then finally, the A is the acquisition, is the acquiring of customers. So D for drive awareness, N for nurture prospects and A for acquire customers, the consumer DNA model. Ultimately at the top, where you’re starting with driving awareness, that’s broadcast, that’s making people aware of what you do, how you do it, positioning yourself as an authority in the space.
Jake Mason:
When someone is then aware of who you are and what you do, you can then start communicating to them in a different way. You can start to nurture them. You can start to give them testimonials. You can start to say, “Hey, look, we’ve talked about our product and you know who we are, but actually we can back that up. We’ve got great customer reviews. Look at these product demos. Look at the time we’ve spent packaging this product up. It’s amazing. It’s great. It will benefit you.” Then finally, when you’ve warmed someone up and they’re like, this sounds good, great. I’ve absorbed all this information. Finally, then you can ask them to take an action. You acquire that customer.
Jake Mason:
So you need to move someone through all of these stages before you can take any action. If you’re selling something very, very low value, perhaps you can do all of these three in one single session with an advert, taking them through to the website and then finally them purchasing. If it’s much higher value, the drive awareness can take months. The nurture prospects can take months as well. Acquiring customers, that sales process, again, could take months. So how you move through that will depend directly on the value of what you’re selling and your specific sector, but these three steps are true irrespective of the product and irrespective of the service you’re selling.
Adrian Peck:
Some products will more move faster through that process than others.
Jake Mason:
Absolutely.
Adrian Peck:
And others will take longer. What you’re saying is the higher value of the product then actually the slower that process is going to be, and therefore the more engagement.
Jake Mason:
Yeah. Typically, that’s right, yeah. So how does that work and how does that help frame that question? We want to do some pay-per-click advertising, but we don’t know where to start.
Adrian Peck:
What are the platforms? Pay-per-click is quite a throwaway [inaudible 00:15:14] almost, what are all the pay-per-click platforms and what are the differences on them?
Jake Mason:
Yeah, so pay per click advertising is just a catch all term for any advertising where you can essentially advertise and get someone to click through and optimize that back to a cost per click, a pay-per-click. Originally, there were platforms that you literally would only pay for a click on, so you wouldn’t pay to actually show the ad, you’d only pay when someone actually clicks on your ad. But it’s a bit broader than that nowadays.
Jake Mason:
So ultimately the most well known platform, which I’m sure pretty much everyone watching this video will be aware of is Google. It is the best and biggest, most amazing advertising platform in the world, because ultimately they’ve somehow created a platform that enables advertisers to be able to bid when someone is searching, is giving their intent. They are saying, I’m in the market for this, they’re sticking their hand up and they enable advertisers to go, I want to sell an advert to that person. Incredible.
Jake Mason:
But how does that fit into the consumer DNA model? Well, if someone’s searching for something, for example, they’re searching email software, email automation software. They’re already in market, so they already know about it. So that drive awareness, that top stage you’ve kind of missed. You’re already in the position where they are getting ready to evaluate their options and to almost purchase. So advertising to someone at that stage, you need to be aware that actually you don’t necessarily, if you try to drive awareness at that stage, it’s not going to work. You need to start talking about your product benefits in order to get them to click on your advert.
Jake Mason:
So Google being a big key player in that, Amazon being another one, Amazon being a huge marketplace, primarily obviously on the business to consumer side, that’s just selling products for businesses. Google Display Network being another one, Google Display Network is millions of third party websites where you can place your website and apps or you can place your advert as a display advert, and pay when someone clicks on that. Facebook being another platform that enables your huge scale and cost effectiveness.
Jake Mason:
But ultimately, if you don’t know where to start with paper-per-click advertising, think rather than the platform, think I need to be on Google. Think, where is your consumer giving off the signals that they are in market? Is it on Google? Because not all purchases will result in someone going, “I need this on Google.” They won’t necessarily give away that signal. They might be doing it elsewhere. They might be doing what on LinkedIn.
Jake Mason:
So when you’re thinking about how to reach someone and when to reach someone, think about the journey that they go through online and what signals they’re going to be giving off. Are they going to be on social? Are they going to be looking on review sites? Are they going to be on Google? Where are they going to be hanging out and where can you reach them with a meaningful message that’s going to reach them at the right time for them to come to your site?
Jake Mason:
So rather than thinking about paper-per-click advertising, start thinking about where people are and when are they in the right mind frame to receive my message? Because ultimately, ideally you want to start, if you’re going to start advertising, you want to start and put your money right down the bottom of that drive awareness, nurture prospects and then acquire customers. You want to get people where they’re almost ready to convert because that’s where you’re going to get the highest return on investment.
Jake Mason:
However, the ability to be able to spend lots of money at that stage is very limited because all your competitors are going to be there. If you want to distinguish yourself, you need to move up to nurture prospects and then up to drive awareness. That is what enables you to capture your audience all of your own and then they come through to you and your website rather than going to Google, and you are able to then command that audience and own that audience, rather than all your competitors being able to see their digital actions. When they go on Google, you can see it and bet on them. I hope that makes sense and is clear.
Adrian Peck:
Indeed, well, it kind of brings us perfectly onto the next one really then is about really, again, this is the, I see this a lot with businesses. They will have a bit of a dabble, what I call a bit of a dabble on pap-per-click and they’ll stick £500 or £1000 a month and they’ll throw onto Google. Like you’ve just explained really, if you’re doing it purely on that search term basis where people are in the market and they are now ready to buy it, you’re now going to compete with everybody else out there. Hence, very quickly you can burn through £500 or a £1000 pretty quickly with actually not a lot of return on it. So this is something I see a lot where people have dabbled in pay-per-click, but they’ve had a very poor return on investment or actually even they can’t even measure it. That’s a whole different question, but they’ve had a poor return on investment, so how do they then optimize and get that better return investment?
Jake Mason:
Yeah, that’s a great question and the answer unfortunately differs based on the products and service being marketed. Digital advertising came along and didn’t replace other ways of advertising like TV and press and out of home advertising, it compliments them. But because it was suddenly trackable and you could see, oh someone’s clicked on my advert, oh they’ve come through to my website and oh, they’ve purchased, fantastic. Suddenly you could start attributing a value to that and you could say, oh, they’ve purchased. They spent £500. Brilliant. How much did I spend to get that person? How many other adverts did I show? I spent £400 pounds. Fantastic. So I spent £400, I’ve got £500 back. Winner, brilliant.
Jake Mason:
The problem with that is the limitation of digital platforms is that they can only track someone for so long. You can’t track someone indefinitely. So when you’ve shown them an advert or when they’ve clicked on your advert, you can only track them for a certain period of time. So if they take an action off the back of seeing your adverts after that platform, Google, Facebook is able to track them, so they can’t track them any longer, there’s no way of reporting actually that advert played a role in that purchase. That’s a massive limitation.
Jake Mason:
In addition to that, there’s no way of also saying, well, I handed out lots of flyers. Did that person see my advert and did they see my flyer? So we have to take the metrics we get back in digital advertising with a big pinch of salt. That’s where agencies can obviously help and fill the gap because that’s where we’ve got the experience.
Jake Mason:
But in reference to how to improve your return on investment directly, first off, think about the value of your purchase. If it’s a high value purchase. And if it’s a long sale cycle, the chances are that you’re probably not picking up a lot of the purchases that are happening because the tracking is running out. The timer on the tracking is running up before people are making that purchase. So bear that in mind, it may be that it is giving you a return on investment but you can’t track it directly. So that’s the first thing to bear in mind. If it’s a shorter sales cycle and you feel like you should be able to track it and it’s still not delivering a return on investment, then maybe there’s a bigger issue.
Jake Mason:
You need to think about the who, what, when, where, and how of your advertising. The who being who are you targeting? So is your audience the right audience? Are you utilizing all of the levers and the channels that you can to be able to market to your audience? Because first off, you want to be targeting the people that are hottest, that you can deliver your acquisition marketing to. Those are the people that have been on your website, that have shown interest. Those are potentially lapsed customers that bought from your previously and haven’t bought in a while. That’s a fantastic place to start.
Jake Mason:
A lot of platforms like Facebook enable you to upload a custom audience, a database and market to those specific people and only those people. That’s where you should start pretty much any marketing because those are the guys that are most likely to convert, and they’re going to deliver your strongest return on investment. So that’s the who. The what, actually we’ll get jumped forward and go to the when.
Jake Mason:
When is extremely important, because again, think about the consumer DNA model, think about where someone is in that journey towards purchasing. Are they at the stage where you just need to make them aware or are they at the stage where you’re actually able to give them the messaging and being ready to purchase?
Jake Mason:
It’s very, very, very regular that we speak to businesses that are asking people to take an action when they’re a cold audience, so they’re saying, “Buy this product, or come and be a lead or join this webinar.” They don’t know who the business is. If you were receiving that advert, ask yourself, would I take that action? Most of the time the answer is no, so why would you be serving someone and advert? That’s just bad advertising. You need to ask someone to take an action that is representative of how well they know your business.
Jake Mason:
So that’s the when. The where is just as important. That covers the point we were talking about earlier. You need to be on platforms that are representative of where that person is in their journey towards purchase. Are they giving off signals that they are ready to purchase? If so, you can probably ask them to become a lead or to purchase straight away. If they’re not, but you still think it’s a great place to advertise then maybe you should be asking them for a softer call to action. So maybe that’s where you can use quizzes or something, which is a lighter call to action to get them to actually take an action. We covered off the who, we’ve covered off the when, we covered off the … sorry, the what and the where. I’m losing track of my w’s.
Adrian Peck:
You are, aren’t you?
Jake Mason:
Yeah.
Adrian Peck:
And the how.
Jake Mason:
Yeah, well, we’ll jump forward to the how. The how is ultimately the creative. What you are saying? The best thing about digital advertising that you can AB test. You can test different images. You can test different videos, you can test different copy. You can test different call to action buttons.
Jake Mason:
Typically, what we find is that over a period of maybe only a month, we can half the cost per click or cost per purchase or cost per action just by simple AB testing. You can do this yourself. All you need to do is if you’re recording a video, if your advert is a video and it’s to camera, and you’re recording it, just to record two versions of it and see which works best. Then record another version of the one that worked best. If you’re taking images from a photo shoot, take a load of different images and make little small tweaks. Maybe in one you’ve got the background as blue, maybe in one you’ve got the background as green, test them both out.
Jake Mason:
Little tweaks like that over time, and if you’re on it and you spend time optimizing can have a huge, huge impact on your cost effectiveness in the campaign. Then the final thing, which is the most important thing, which I’ve banged on about a fair amount, but I’ll cover once more, is what are you asking them to do? Where are you sending them through to? Would you take that action if you were that person?
Jake Mason:
If you’re hesitant about that, then the answer is you shouldn’t probably be advertising to that person at that time, or you shouldn’t be asking them to take the action that you’re asking them to take. The smaller the commitment you’re asking the user to take and the higher value that they’re getting back from whatever they’re doing, so for example, a quiz is very high value because they can get customized answers and a customized recommendation, the more likely they are to take the action that you are asking them to do. If you’re asking them to take an action that doesn’t immediately have a big payoff for them, don’t expect them to take it.
Adrian Peck:
Yeah, and businesses are always worried about because they always feel that if they’re going to spend money on pay-per-click advertising, and they’re going to get somebody over to their website, that they’ve got go, bam, I’ve got to sell to them now. I’ve got to get that really high engagement. The bit that’s kind of, and from what you’re saying as well, is the bit they need to understand is they need that longer term look at it where they are then nurturing that a little bit more, and they’re taking their time going actually, okay, we’ve got you on there now. It’s soft, soft, soft sell, and little steps they’re taken through.
Jake Mason:
Yeah, that’s exactly right. If it’s a high value product, and I think a lot of the people that will be watching this will probably have businesses where they have a business that sells to other businesses and they are looking to get leads. If it is that you’re looking to get leads, bear in mind, you don’t need to capture every bit of information. You just need to capture one. You do definitely need to capture that one bit of information, because once someone’s left your website, you can re-market to them. So you can market to them again with paid advertising, but you don’t want to be doing that. You want to get them to take an action, but get them to take the action which is easiest for them and which is going to be highest value, because ultimately you just want to start that conversation.
Jake Mason:
If it’s business to consumer and you are selling something, then the process is obviously slightly different. But again, a lot of the time it’s quite a high value item and having them on your mailing list, having them in an email sequence, getting them to engage with the chat bot, however you’re getting them to engage and getting them to give their details to you as a business in return for something valuable, that is typically, much, much more likely to result in a conversation, which ultimately, and whether that’s a conversation that’s completely scripted and automated, or whether that’s a physical Zoom call or a physical call, which is much more likely to result in you being able to ask the questions, which open up the challenges and the problems, which enable you to position your product or your service in a way that is actually going to get them to listen and get them to take the action you want them to take, which is ultimately to purchase. It’s going to lead to much higher value, better, longer term customer relationships.
Jake Mason:
As I say, that does differ by sector, by focus of product. But if you think from your customer’s perspective and you go through your website user journey, you go through advertising and you go, would I be interested in this if I was a customer and would I click on this if I wasn’t aware, or if I was a little bit aware or if I was very aware? Ask yourself those questions. Often, you’ll see some big gaps and you can optimize them yourself. Where you can’t and where you want to really start upping your game, that’s where you use an agency, and that’s where typically you can massively increase your return on investment and reach people where you didn’t think you’d be able to reach them before and really up your marketing game to be able to grow your business to the next level.
Adrian Peck:
Fantastic. A lot of people think that when you’re trying to sell online or when you’re marketing online it’s very different to what you do offline. Actually it isn’t. The rules of marketing haven’t changed for generations and generations. It’s always the same. It doesn’t matter what sector you’re in, what product you’re selling, all the difference is sometimes is that the time difference or some of the messages you’re putting in it, but actually the process is exactly all the same all the time, isn’t it?
Jake Mason:
That’s correct. Absolutely, yeah. People seem to forget about that when it comes to digital marketing, but you’re completely and utterly right. It’s exactly the same concept as having a conversation with someone and selling face to face.
Adrian Peck:
Jake, it’s been absolutely fabulous. Just to finish on then, what are the three top actions that we need to take? Obviously I pulled out the make sure that you haven’t got a brochure website and you’ve actually got engagement in the website. Your DNA model, which I think is just absolutely brilliant, and the message I get from pay-per-click is get somebody else to do it because it is just extremely complicated.
Jake Mason:
Yeah. It can be, it can. Be hiring an expert is a lot more affordable than a lot of people think and the return on investment typically is much better. Yeah, I’d say the one thing above all is put yourself in your consumers, in your customer’s shoes. Think about it from the consumer DNA model. Drive awareness as a business, drive awareness, nurture prospects, acquire customers. What should you be asking people to do on each channel and the actions that they’re taking, your actions you want them to take, are they relevant actions? Will they actually take them and will they complete the action that you want them to complete or are you asking them to do something that is slightly beyond where they are in that journey towards purchasing?
Adrian Peck:
Fabulous, brilliant. Thank you ever so much, Jake. It’s been great to have you on the show and I hope that I can encourage you to come back again.
Jake Mason:
Yeah, absolutely. No, it’s been fantastic. Thank you very much for hosting. If anyone wants to get in touch and has any specific questions I’m always more than happy to jump on a quick 30 minute Zoom. My agency, Incaloop, does free 30 minute consultations. Most of the time in that we’ll be able to identify a few gaps in your digital marketing that you can fill yourself and where you can’t, we can help you out and put a proposal together.
Jake Mason:
The best way to get in touch with me is either on LinkedIn and just search Jake Mason, Incaloop, which is I-N-C-A-L-O-O-P, or email me directly. That is Jake, J-A-K-E.mason, M-A-S-O-N, @incaloop.com.
Adrian Peck:
Fantastic, and I’ll put all those details on the links as well.
Jake Mason:
Wonderful.
Adrian Peck:
On YouTube and Facebook and on the podcast as well. So once again, thank you ever so much, Jake and I look forward to seeing you again in the future. Thank you.
Jake Mason:
Fantastic. All the best.
Adrian Peck:
So that was Jake. Again, big thank you to Jake. As ever, these are all well and good, these shows and stuff, but as always in life, only shit happens. You have to make [inaudible 00:33:43] happen. So take the actions and the stuff that’s been shared with you today. Some really, really good value hopefully you’ve got out of with it. Oh dear, we’ve got a different thing here going.
Adrian Peck:
As always, if you want to know any more, a lot of the content we cover in this is in my book. If you want a free copy of that, just drop me an email and I’ll get a free copy out to you in the post. There’s also lots of free, more advice and tools available on my website, betterneverstops.global, and you go to free business tools, just go on there.
Adrian Peck:
There’s also a scorecard if you want to drill, do a deep dive and a health check into your business. There’s the peckuk.scoreapp.com. That takes you to my very detailed business health check, and you can find out more stuff on that. Then finally stay safe and remember … I’ve just gone onto next week, sorry. Next we’re going to cover what’s really stopping you growing your business. So I’m going to cover some stuff around some of the bits that unknowingly are really holding you back. So we’re going to cover that. As always stay safe and remember better never stops. This has been Love Your Business TV. Thank you.

And remember…Better Never Stops